Client: ARI Registry Services
Date: June 15, 2015
Like the hidden lane ways that make Melbourne iconic, your world is a labyrinth of beautiful contradictions. When it’s sunny, you know to bring a jacket. You love to swim, but you avoid the Yarra. You own a car, but you catch a tram. As a Melburnian, you learn from a young age that AFL is as serious as politics. Festivals don’t always mean music and hook turns are not a dance move. Coffee is your creed but you know the best brews are always off the beaten track. You live, breathe and eat diversity and celebrate your city anytime, anywhere. Whether you’re north or south of the river, you know Melbourne is the world’s most liveable city. And now the city has the most liveable web address. Where will you live online?